If you are seeking to hire an SEO company which offers guarantee results, then you should stop and think twice. Partnering with an SEO company which is unprofessional can be more damaging than doing good. No company provide guaranteed results to get top ranks in SEO, but they can influence your website rankings, they can enhance your sales.
While this was in effect before Penguin, Google now treats any inferior or improperly developed relationship as spam. The same can be said for content that is loaded with keywords, plagiarized or otherwise disliked by users.
Google regularly publishes new search signals and algorithms, and your competitors are improving their SEO as well. In such a situation, the SEO firm you have chosen should be the best. Here is a quick checklist before hiring SEO company Melbourne.
1. Do you have a clear goal in mind?
Before you ask your SEO partner to help you achieve your goals, you must first identify them. Are you convinced you need SEO? Do you want to increase website traffic or simply conduct a website audit to determine if you are following best practice?
2. Do you know what are the recommended SEO practices?
SEO takes time to implement, but learning about SEO best practices is easy. Before you start looking for services, you should be familiar with the latest SEO advances. Visit some SEO blogs to know how search engines rank websites.
3. How did you find them?
Inquiring for referrals is the easiest way to investigate an agency and prevent a waste of time and money. Don’t exaggerate what the organization says about yourself.
4. Have you heard anything about his achievements?
Before handing over your money, inquire about the success stories of your potential SEO company Melbourne clients. Take it a step further than their website testimonials. Contact your previous customers to verify your claims.
5. Have you had a chance to meet him face to face?
Even if you live in another country, the Internet has made it easier for people to meet face-to-face. It is highly recommended that you meet with your SEO company Melbourne staff in person, or at least connect with them via Skype or phone. Examine how they discuss it and answer your own questions to assess their skill level.
6. Are they right for your company?
There is no guarantee that even a high-end SEO service will work well for your company. It’s a good idea to give them some of your concerns and hear what they have to say. Their feedback will reflect their level of experience as well as their interest in addressing your concerns.
7. What is their communication strategy?
The effectiveness of your SEO effort depends on effective communication. Which company are you considering providing customer service to, and if so, what type? What kind of SEO reports will they supply, and how often will they provide them? Often, there must be a system of SEO reporting, troubleshooting and feedback.
8. What is the name of the person in charge of your project?
SEO is a time-consuming process that covers everything from SEO evaluation to on-page optimization, internal linking, and off-page optimization. You need to understand from the very beginning who is in charge of your account. If things don’t go according to plan, someone should be held accountable.
9. How many vendors are you visiting in total?
It’s a jungle when it comes to choosing experts to manage your SEO. Various organizations can bid anywhere from a few hundred dollars to thousands of dollars for similar looking delivery. While it is always helpful to consider and find quotes from multiple vendors, money should never be the most important element in your decision.
10. Do you want to adopt a long-term strategy?
SEO is not something you do once and then give up. As search spiders get smarter, there will always be room for improvement. You should work with an SEO company Melbourne that will be a long-term partner in putting your website at the top of the search results.