With the advent of social media, video marketing is becoming more and more critical. Video is one of the most predominant ways to connect with your customers.Video Content has become so popular that it’s now being used as a primary form of social media!
We’re living in an age where a lot of people want to know what happens behind the scenes, and video provides you the perfect opportunity to show them.
Video marketing is quickly becoming the standard for all social media campaigns. The days of taking a selfie and posting it to Instagram are over; people want to see real-life images that connect them with their favorite brands.
Video marketing can be used in various ways, from creating an explainer video for new products to live streaming events on Facebook Live or YouTube Live. This blog post will tackle six reasons why you should start incorporating video into your social media strategies today!
1. Video is the most-watched type of content on social media.
According to marketing tech company Animoto, users are 64 times more likely to watch a video than read an article on Twitter. On Facebook and Instagram, videos receive 100% more reach than photos. This is because sharing fun or exciting videos with your followers will make them want to come back for more!
To boost engagement even further, you can use hashtags like #video (on both platforms) + the title of the post along with relevant industry hashtags (#marketing, for example). This way, you’ll be able to tap into other audiences who may not have seen your posts otherwise. Not only that, but they show up in searches, so people looking around online might find you!
People also spend three times longer watching videos on Facebook than they do reading newsfeeds, so video marketing content is crucial for capturing your audience’s attention.
On top of that, according to Forbes Magazine, users share 300% more links when accompanied by a relevant image versus text alone! Videos are also six times as likely to be retweeted, and it takes 12x longer for the average viewer to stop watching than articles.
This shows you how powerful sharing interesting or exciting videos can be to increase engagement and build brand awareness. Video is becoming an increasingly crucial part of social media and will continue growing rapidly (and we’re not just talking about YouTube).
This means that this type of marketing strategy won’t go out of style any time soon – especially considering that nearly two-thirds of marketers say video produces better engagement than other types of content.
2. Videos are more likely to be shared than any other type of content.
Videos receive a whopping 300% more shares than photos and text combined.
That’s right – people are not only watching videos, but they’re also sharing them with their loved ones to help increase brand awareness! If your content goes viral, you know that it must be good if so many people want to share it.
Not only does this show how engaging video can be, but it allows you to reach an even larger audience as long as you continue producing quality material for viewers across social media platforms like Facebook or Twitter.
This shows us that creating interesting and unique types of content will pay off big time when done correctly (and we mean well).
So, what do marketers need to remember when putting together a video strategy? First off, sharing videos with your audience can be extremely helpful if they are short and sweet. Time is of the essence these days, so make sure you’re keeping your content cut down to about one minute or less per post.
Another thing to keep in mind is that informative pieces will likely perform better than those full of fluff which is why brands need to consider their target audiences’ needs/wants before creating anything else – always ask yourself, “will this help my customers?”
A good rule of thumb would be – think about how long you’ve been on social media channels like Facebook or Twitter because chances are slim people have more time than that! Please don’t give them something that will bore or annoy them to death.
3. Video has become an important part of SEO because videos rank better with Google.
Video marketing is crucial for SEO (Search Engine Optimization). For one, users are more likely to share videos on social media, which means your brand will get more exposure. Video content also gets indexed faster by search engines like Google than blog posts or text-based updates.
This makes it easier for people searching online to find the information they’re looking for since video results show up higher in search engine rankings! Instead of creating thousands of new blogs and website pages every month, some businesses have found success with uploading their company’s videos directly onto YouTube, where millions of viewers go each day to look at this type of content.
You can then link back from your website or include a shortened version in an email signature – basically anywhere you want! Just make sure you have a custom URL, so people know where. the video is from.
4. Consumers are more likely to buy products if they see them demonstrated in video form first.
Today, consumers are more likely to purchase products if they see them demonstrated in video form first.
This is because customers want a demonstration of the product and like to know how it works before committing to buying it. In addition, some people find watching videos helpful when considering whether or not they should make a purchase; for example, someone might be unsure which phone brand would best suit their needs, but after viewing several informative reviews on YouTube will feel confident choosing one over another.
As such, many companies use video marketing as part of their sales process. This often leads to strong results – both increasing profit margins and gaining new customers who watch the company’s promotional videos online.
5. YouTube is one of the top search engines, and videos rank higher on this site than text-based posts do.
Today, YouTube is one of the top search engines, and videos rank higher on this site than text-based posts do. This means that to get their content seen by many people, companies need to upload promotional videos instead of just blog posts or articles.
And because video makes up such an integral part of how we use social media nowadays, there’s no doubt that this tactic will continue thriving well into the future – especially as more young people create accounts specifically for watching video clips rather than reading words online.
As such, businesses who embrace modern technology and make sure they regularly post high-quality videos about their products stand to reap big rewards when it comes to increasing profits and gaining new customers through these methods alone.
One of the best aspects of using video for your business’s marketing strategy is how many different ways to use it! While some companies might choose only one type of content over another, others will incorporate all types into their campaigns, so they have something for everyone. Video can be in a variety of formats, including:
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Slideshows/animated videos
Slideshows with voiceovers and text overlay so you can share information quickly. These are great ways to combine visuals with words!
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Live videos
With live streaming, people can tune in to and interact by asking questions or leaving comments – these are great for engaging your customers. Still, they require a more significant time commitment than other types of video content. That being said: if you’re willing to go the extra mile, people will notice!
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Professional studio shoots
You’ll need this type of video content when creating promotional ads that will appear on social media channels like Facebook and YouTube. The good news? Even though professional studio shots often cost a bit more money, there’s no need for fancy equipment because modern technology has made editing the footage and adding special effects incredibly simple.
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Simple videos
Videos that you can record on your phone and upload straight to social media platforms like Facebook and Instagram – are great for answering questions or sharing information quickly with customers.
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Personal vlogs
Sharing what’s going on in your life either through a blog post or via video updates shared directly on social channels – this type of personal connection is perfect when building brand awareness due to how relatable it makes your company appear.
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Product demos
Showcase what your business has to offer either through short clips or full-length tutorials. These videos could be used to build email lists, drive traffic back to an eCommerce site, or share on social media channels like Facebook and YouTube.
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Educational videos
Share insights into how your business works – these could be used for webinars, blog posts, or as part of your email marketing campaign that will encourage people to sign up for updates from your brand. The great thing about educational videos is they don’t have to be boring! You can make them fun through the use of animation, graphics, or even comedy sketches if it makes sense with the type of content you’re creating.
The possibilities are endless for video marketing, so feel free to explore different formats and see what works best for getting your message out there!
There are so many ways to use video as a marketing tool. In this blog post, we’ve gone over the basics of what video is and how to use it as a marketing tool. We hope you’ll make some changes in your marketing strategy that will increase sales for your company!
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