The digital world is constantly changing and developing, and at the core of that is both design and technology. Technology continues to advance, especially in recent years, with the launch of AI. Artificial intelligence is something that we can expect to completely transform the world, even more so than it already has. Even with digital design, AI is automating this, so we no longer need the expertise of digital designers; however, it is still quite far off in terms of design, that being said, more and more companies are utilising AI, whether that is to make their business more efficient, help cut down costs or even create digital designs.
User-Centric Designs Are A Business’s Advantage
When it comes to a good website, there need to be two things. One of them is that they need to be easy to look at and visually appealing, whilst also being on brand. The other key feature of a good website is that it is easy to navigate and the functionality is good with it; therefore, it is user-friendly.
A website developer must prioritise responsiveness (speed), accessibility, and an easy-to-navigate design. Sometimes, web developers can overcomplicate the design of a website, which can make it slow and difficult to navigate.
At the end of the day, when a user interacts with a company’s website, they want to enjoy the experience so that it makes them return. Making it too complicated may force the user to leave the website before interacting with it and buying anything.
The Development of Websites
Websites want to create an enjoyable experience, which is what every developer is now considering. They don’t want to be a static brochure and would rather be a dynamic and interactive hub that the user will enjoy.
A website is also getting far more complicated than ever before. In the last 15 to 20 years, we have seen a significant increase in e-commerce websites. Along with this, we have AI chatbots, analytical data, and even personalisation marketing for the website or application. We can even use AR and VR to see how a product looks in our homes or by trying on a pair of glasses or an engagement ring.
Creating Both Immersive and Interactive Digital Experiences
The website must capture the user with an interactive and immersive experience. Both AR and VR can help with this, along with motion design and micro-interactions on the website. Engagement is of the utmost importance with a website, and many people believe that the more a website is used and engaged with, the better it will rank amongst its competitors on Google, although that is only a theory. Nevertheless, it is something to consider, whether it is a ranking factor or not, because the more a user interacts with a website, the more likely they are to convert into a customer/client.
Overall Website Performance
One thing that is for sure is that a website must perform well in order for it to rank well. This is because Google is prioritising the user’s experience, and if anything, so should developers. Again, this helps improve conversion rates and, overall, gives a positive impression for the user.
Something else that is essential with a modern website is that it must be mobile-friendly. Nine times out of ten, a user will visit your website via their mobile device. This is something that a lot of people will now do. Even when they are shopping for clothes or enquiring about a service, they will likely use their mobile device.
Future-Proofing Digital Presence
Another very important factor is that there needs to be flexibility with a modern platform. It needs to be scalable, have regular updates, and the design must be easily adaptable. A brand/business must think that the website or app is the final product; there must be ways in which they can constantly improve and give something new to the users. These websites must be constantly evolving, especially when new state-of-the-art technology is released, which can then be integrated into the website.
To Conclude
There are a number of companies around the world that often neglect the design of their website. Sometimes they prioritise only the functionality of it when in reality, it should also consider the design of the website itself.
The overall performance is just as important with a website, and a good Manchester-based creative agency would ensure that this is considered. Not only is it a ranking for Google, but it also creates a more enjoyable experience for the user. Not to mention that it even increases the chances of converting on the website. Design, functionality, performance and accessibility should all be carefully considered when developing a website or application.
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